Passion Project

Hook & Passion Project

In years past, the college admissions process was all about earning top grades and perfect test scores. However, the admissions process at top schools has become increasingly competitive, and great grades and test scores are now just the foundation of a strong applicati…

Finding Your Hook in Law and Political Science

Standing out in the competitive landscape of pre-law admissions requires developing a unique and original hook. From extracurriculars to independent projects and internships, this guide offers insider insights into how you can build a standout pre-law profile.

Finding Your STEM Hook

Standing out as a STEM student in the competitive admissions landscape requires developing your specific interest through a compelling hook. From research and internships to passion projects and competitive summer programs, this guide offers everything you need to know …

Finding Your Hook in Literature

From pursuing activities both in and out of school to selecting the right coursework, devoting your time to unique internships, and developing an impactful passion project, this guide offers everything you need to develop a standout hook in literature!

What is a Hook?

Through activities, essays, and coursework, your application should tell a cohesive story anchored in your hook—a core passion that brings your skills to life in your community. This guide will help you discover your hook and communicate it effectively in your college…

Finding Your Music Hook

Are you passionate about music? Do you intend to major in music or pursue music as a career? There are a number of ways you can gain knowledge and experience, demonstrate your commitment to music to colleges, and stand out amongst your peers during the college applicati…

How To Fundraise for Your Passion Project

Raising money for a cause or organization you care about is a great way to make an impact. This guide offers information about how and when to fundraise, as well as how to market your fundraiser.