A: The first thing I’d say is that the trends look a little different depending on the type of student you’re talking about (their background, their goals, the schools they want to apply to, their timeline). But there are a few broader shifts that apply to students across the board.
First, the process is getting earlier every single year, as early admissions pathways become prime strategies for motivated applicants. The University of Michigan introduced Early Decision for the first time this cycle, and a vast number of students took advantage of this application option. Just a couple of weeks ago, USC extended Early Decision beyond its business school. These shifts are a part of a much bigger pattern—more and more schools are relying on early pathways to fill an increasing share of their incoming class, maximize yield, and meet institutional priorities. If you’re not thinking about your early application strategy, you're already behind.
I’m also noticing that colleges are returning to the basics. Columbia is now the only Ivy League school that has not retired their test optional strategy (and, notably, they don’t intend to). GPA, SAT, and ACT scores matter again in a significant way in the admissions process, and institutions have been spotlighting academic prowess in their results announcements—USC, for instance, shared that this cycle saw the highest GPA amongst their incoming class. In light of this, students need to prepare to showcase an impressive academic profile and demonstrate their readiness for rigorous college coursework.
Finally, three years after the end of affirmative action, universities are finding new ways to build diverse classes. Geography is one of the biggest ways to achieve this, as schools are actively recruiting from rural communities and underrepresented parts of the world. Socioeconomic diversity is another concern amongst top colleges, and we’re seeing institutions break records for the number of Pell Grant recipients in their incoming classes.